A visual identity rooted in the warmth of the sun and the softness of nature. This project involved a full brand suite, including a custom logo system, a curated color story, and product-focused imagery designed for a seamless transition from social media to a high-conversion e-commerce platform.
La Pêche - Brand Identity
The Design Strategy
The branding is built around the "Golden Hour" aesthetic, using light and warmth to create an emotional connection with the consumer.
Typography: The use of Roca brings an elegant, editorial feel to the brand. Its soft curves and sharp serifs strike a balance between modern chic and organic warmth.
Color Story: A curated palette of "Sun-Kissed Orange," "Cornflower Blue," and "Cream." The contrast between the warm peach tones and the cool blue accents evokes a sense of refreshing vitality.
Iconography: The custom logo system includes a dynamic arrow element that suggests movement and a "natural glow-up," adding a playful yet sophisticated touch to the brand’s visual language.
